ROI Calculator
Calculate return on investment: enter what you spent and what you got back to see net profit and…
Marketing Calculators
Build campaign URLs with UTM parameters and calculate ROI, ROAS, CTR, CPC, CPM, conversion rate, margins and discounts. Calculators show the formula they use so you can check the maths.
Marketing Calculators
ROAS Calculator
Calculate return on ad spend and, with your profit margin, the break-even ROAS your campaigns need.
CTR Calculator
Work out click-through rate from clicks and impressions for ads, emails or search results.
CPC Calculator
Calculate cost per click from total ad cost and clicks.
CPM Calculator
Calculate cost per thousand impressions (CPM) from cost and impressions.
Conversion Rate Calculator
Calculate conversion rate from conversions and visitors, plus cost per conversion if you enter your spend.
Profit Margin & Markup Calculator
Enter cost and selling price to get profit, margin percentage and markup percentage side by side.
Discount Calculator
Find the sale price and the amount saved from an original price and a percentage discount.
Percentage Calculator
Three calculators in one: X% of Y, X is what percent of Y, and percentage change from one…
UTM Builder: Campaign URL Generator
Add utm_source, utm_medium, utm_campaign and other tags to any link, keep naming consistent, and copy a clean tracking…
Guides: Marketing
Marketing Guides
Click-Through Rate: How to Calculate It and Read It in Search Console
Planned article. Write the full piece here, then delete this brief.
Marketing Guides
Conversion Rate: The Formula and How to Improve It
Planned article. Write the full piece here, then delete this brief.