ROI Calculator
Calculate return on investment: enter what you spent and what you got back to see net profit and…
Conversion Rate Calculator
Calculate conversion rate from conversions and visitors, plus cost per conversion if you enter your spend.
How to use
- Enter conversions (sales, sign-ups, leads).
- Enter visitors or sessions.
- Optionally add cost to see cost per conversion.
What this tool does
Conversion rate = Conversions ÷ Visitors × 100. Cost per conversion = Cost ÷ Conversions.
Frequently asked questions
Should I use users or sessions?
Either, as long as you are consistent. Sessions-based rates are usually lower than user-based ones.
Is any data saved or sent?
No. The calculation runs in your browser and nothing is stored.
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Related guides
Marketing Guides
Conversion Rate: The Formula and How to Improve It
Planned article. Write the full piece here, then delete this brief.